A lemonade stand represents summer idealism at its finest; a business venture built on slower-paced life, neighborly trust and the kindness of strangers. And that’s why we dare you to give it a go.
A successful lemonade stand requires consideration of timing, advertising and — no, not quality lemonade — adorableness. Hold your lemonade stand on a hot day when a refreshing beverage will be most appreciated. Use brightly colored signs with visible lettering to announce the available goods and get the word out to your friends and family on social media. And don’t forget the “aw factor.” Use whatever available cuteness you have to your advantage — kids, pets, miniature items.
Of course, you’ll need cups and lemonade too, but whether it’s made from real lemons or manufactured powder is inconsequential for a single-day business.
Just be forewarned that, unlike those idyllic, carefree memories of yesteryear, your lemonade stand is subject to licensing and tax laws, just like any other business. A one-day lemonade stand held on personal property won’t likely require a business license, but check with your city to find out local regulations. In addition, a sales tax permit is required for the sale of any goods — yes, even luke-warm lemonade made with sour dust and a stray bug or two — and you’ll be required to charge, and submit, sales tax.
But if you love lemonade stands as much as you hate paperwork, you still have a fun, entirely legal option: Instead of selling your lemonade, give it away and collect donations for the charity of your choice.
